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So what is this project about?

Direct Supply’s advocacy arm, Tell Our Stories™, aims to amplify the voices of those in senior living and senior care. A comprehensive campaign was created to oppose Medicaid cuts from the Big Beautiful Bill, which unfortunately would negatively effect seniors, caregivers, staff, and providers.

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Direct Supply executed a comprehensive influence campaign targeting 5 key Senate votes. The overall tone of the ads are dramatic and urgent, highlighting the potential harm to seniors if Medicaid protections are weakened.

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