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So what is this project about?

The Global Gaming Expo (G2E) is the top event for casino gaming, featuring 350+ exhibitors and 25,000+ attendees. As gaming grows across new markets and technologies, G2E needed a brand that mirrors the industry’s forward momentum.

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My role in this is project was to finalize the logotype, refining its typography to complement the brand’s vibrant geometric iconography and luminous color palette. I also developed digital and print templates to ensure consistent brand application across mediums. Additionally, I collaborated with the video team, creating a teaser video that built anticipation and excitement for the event.

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