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So what is this project about?

The Sedona Forum is the McCain Institute’s annual, high-level, private gathering of national and international leaders held each spring in the red rock country of Sedona, Arizona.

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Such a high-profile event required a brand refresh that reflected the institute’s core beliefs and a large suite of assets for both on-site and virtual audiences. The visual identity is formal, trustworthy, and purpose-driven with photography showcasing the striking and iconic redrock formations of Sedona.

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